In an era when cable television subscriptions are declining, many of the largest providers are working together to promote the TV Everywhere concept. Comcast, Mediacom, HBO, and others are making a concerted effort to educate their subscribers about the existence of TV Everywhere. Research studies have shown that over 25% of cable television subscribers are unaware that they have access to the various platforms which allow them to watch both network- and cable-produced shows on their computers and mobile devices. The companies developed the system in an effort to stem the tide of cord-cutting customers who are canceling their cable video services and flocking to streaming video providers, such as Netflix, Hulu Plus, and Amazon Prime.
A number of issues have haunted TV Everywhere since its development. The most serious issues involve live television broadcasts. As it stands, only a limited number of cable channels have agreed on retransmission terms that allow for their content to be carried on mobile devices at the same time that it airs on TV. The major broadcast networks, comprising CBS, NBC, ABC, and Fox, have yet to agree on terms for TV Everywhere, in large part due to issues surrounding regional affiliates and geographic overlap. Although they are considered secondary issues compared to transmission rights, problems with user authentication and passwords remain a stumbling block for TV Everywhere, according to an industry report published in late 2014. Cable companies are working to resolve these concerns and streamline the overall experience for customers accessing TV Everywhere on their phone, computer, or tablet.
Despite the adversity facing cable companies, TiVo has seen increased revenue and subscriber totals as a result of its Roamio OTA DVR. This system is designed to locate and record the freely-provided television shows disseminated by TV stations. For around a one-time cost of $50 and a monthly subscription of $15, users are able to watch live television on their TV and stream it to devices on the same wireless network. Furthermore, TiVo’s DVR system boasts integrated streaming services, including Netflix and Hulu Plus, so that consumers have access to their subscription services on the same platform that they watch broadcast television, a prime example of the type of streamlined integration TV Everywhere has yet to achieve.
TiVo has reached out to the smaller cable companies that offer both broadband internet and cable TV packages in an effort to create new working relationships. In particular, TiVo is targeting these companies so that they can generate revenue by leasing the Roamio DVRs to broadband-only customers. While this sort of arrangement is unlikely to be as lucrative as individuals subscribing to a full cable package, it could provide some economic relief for cable companies that are hurting from cord-cutter abandonment. So far agreements to establish this leasing program have been reached with Frontier and WideOpenWest (WOW), while ongoing talks continue with other providers across America.