Tag Archives: Verizon Wireless

Verizon FiOS Growth and Verizon’s Streaming Video Service

Combined Verizon and AOL logos.

Analysts remain conflicted over the potential growth of Verizon FiOS as 2015 continues. New subscriber projections suggest there will only be around 90,000 additions during the second quarter, which are 25,000 fewer than had been anticipated. To put these totals in perspective, for the same period of time in 2014, FiOS subscribers increased by over 135,000. However, despite these underperforming totals, the expansion of Verizon FiOS, especially in parts of New York, Texas, and New Jersey, is expected to increase substantially over the next eighteenth months.

 

Even if FiOS numbers remain down, one of the reasons that observers are optimistic about Verizon’s financial growth over the long haul is that it plans to release its own video streaming service by September 2015. Over the past few months, Verizon has reached agreements with a number of content providers and is continuing talks with even more. While the initial target is to provide around 25 channels to subscribers, including content from Comedy Central, MTV, Food Network, HGTV, and the Travel Channel, the yet-unnamed service will also include video shorts produced by AwesomenessTV, a subsidiary of DreamWorks. While these offerings will whet the appetite of many consumers, Verizon has made clear that it is especially interested in a younger demographic. As a result of this focus, it has established agreements with ESPN, the ACC Network, CBS Sports, and 120 Sports. Content from these networks will include some NFL, college basketball, and college football games, but broadcast restrictions will apply.

 

Although complete details of the Over the Top (OTT) streaming service have not yet been announced, it is clear that Verizon plans to have an ad-based model, similar to what Hulu Plus does, compared to the pure subscription model used by Netflix. While Hulu Plus has not enjoyed the same subscriber growth as Netflix, Verizon hopes to change this by benefiting from its recent purchase of AOL. Since its days of providing users dial-up internet access, AOL has transformed itself into a leader in online advertising. Survey results produced by the advertising industry have shown that AOL is successful in reaching a target audience more than 55% of the time, a figure that is the envy of all advertisers besides Google. Another aspect tied to the success of the ads on the new Verizon service is that the company hopes users will enjoy the content not only at home, but also on their mobile devices. This means streaming over Verizon’s existing wireless network while consuming a lot of data. However, realizing that the threat of data overage fees may turn off some consumers, Verizon has established an agreement in which the advertisers will help subsidize part of the cost for data used while viewing video content.

 

Sprint CFO Claims “Cut Your Bill In Half” Will Only Save 20 Percent

Sprint is starting a new promotional deal this week, targeting AT&T and Verizon Wireless customers who want to move to a Sprint contract and save a lot of money.

The original deal stated customers would be able to save 50 percent on a new contract at Sprint, simply by showing a member of staff the previous monthly contract.

Continue reading Sprint CFO Claims “Cut Your Bill In Half” Will Only Save 20 Percent

AT&T Drops Perma-Cookies After Internet Backlash

Reports came out earlier last week, confirming that Verizon Wireless were actively adding perma-cookies. AT&T were also looking into adding perma-cookies to its own mobile phones, in the next year.

However – after the report hit the Web – the Internet unsurprisingly went against AT&T for the plans. It looks like the Internet annoyance was enough for AT&T to remove any plans to add perma-cookies.

Continue reading AT&T Drops Perma-Cookies After Internet Backlash

AT&T and Verizon Wireless Announce Higher Data Plans

Sprint might be in the worst position out of the four major carriers, but one smart initiative drawing customers is their new Double Data deal, offering the same price package but with twice of the data per month.

This has lifted the 10GB plan to 20GB per month, the highest data plan of any of the four carriers for the price. Sprint is committed to higher amounts of data, even if it means losing some net profit.

Quick on the tail of Sprint’s newfound success, AT&T and Verizon Wireless have both announced new higher data plans – not as exciting as Sprint’s double data – but still interesting for anyone who wants more data monthly.

AT&T New Plans

AT&T is not committing to high-end data plans over 10GB, which could be their downfall in the next few years, when Sprint, Verizon Wireless and T-Mobile all offers plans to customers who want lots of data.

The new updated plans offer 3GB instead of 2GB for $40 per month and 6GB instead of 4GB for $70 per month. This is not ‘double data’ but does offer more for your money.

Verizon Wireless New Plans

Verizon Wireless is offering new plans for higher-end users, updating their 6GB option to 10GB for $80 per month; the 10GB option will now offer 15GB for $100 per month.

Again, this is not as impressive as Sprint’s move from 10GB to 20GB, but Verizon Wireless does not need to push as hard for customers, since they are the number one carrier in the US.

Both of these new deals do not offer a huge amount for the customer, but then again they are not paying any more for the extra data, so it is a bonus in every way.

T-Mobile has not announced any new packages, but the carrier does have the excuse that they have the lowest current rates of any of the four providers.

Verizon backs down from throttling unlimited LTE users

Verizon announced their unlimited 4G LTE users would be hit with some throttling, or as they like to call it, “network optimization”, in order to make sure Verizon Wireless is maximizing profits.

After a rather large backlash from the Internet and an open letter from FCC’s Chairman Tom Wheeler, it looks like Verizon has backed down from the plans, announcing they will not continue.

 

The original announcement looked to stop grandfathered 4G LTE contracts, alongside users who use more than 4.75GB of data, from using the unlimited service without lower speeds.

This is the first time unlimited users, who pay more for the zero-cap data, would be hit with throttling. We are not sure how much these users were costing Verizon, but it must have been a tidy sum for them to try and impose these caps.

It is also the first time a wireless carrier has tried to use speed changes to dissuade people from owning legacy accounts or using more than the average customer, a tactic sometimes used by Comcast and other ISPs.

Sadly, Verizon has yet to learn that the Internet hates ISPs and wireless carriers and will rage at just about any change, especially when it affects both power users and people who pay an enormous amount to have large amounts of data.

Even with the withdrawal by Verizon, we doubt this is the last we will hear about caps and throttling. It is obvious Verizon wants users to have caps on their mobile usage and hit them with penalties for going over the caps.

The FCC has been a major force for good this time, instead of lazily brushing Verizon off and letting them make the rules on wireless contracts. This is good for consumers who want to own and continue owning legacy accounts with unlimited data.