Tepid television: How does television tackle the negative stereotypes?

Summer is half over, and the major television networks already are starting to think about the always important fall lineup and how they’ll roll out their staple shows and new ones attempting to garner interest a myriad of different viewers.

The summer season often is littered with reruns with a few new debuts scattered into the mix for reasons that make plenty of sense, mainly because moms and dads are planning vacations and kids home from school aren’t exactly waiting with anticipation to watch “Two and a Half Men” or “The Big Bang Theory.”

Most parents have outdoor activities on the brain for themselves but mostly for the kids. Summer vacation is about enjoying the weather and getting outdoors, which makes television quite the moot point between May and August.

So naturally, the summer is seen as a virtual black hole for television but it also extends much further than just what is on television. Not only are people watching less TV but the cable and satellite industry watch as new sales decline faster than ratings, and no one is lining up outside of Best Buy or parking themselves in front of their computer to shop for TVs on Amazon, either.

That’s just one of the stigmas that television and cable industry have to fight off, aside from being a medium that ails society.

You’ve heard all the pratfalls of putting too much emphasis on watching too much television that goes far beyond just the summertime blues.

TV makes you dumb. TV makes you irritable.

TV even leads to overeating, in some cases.

Despite it all, television and satellite companies work diligently to promote and market their services by piggybacking on not only pricing and bundles but also the entertainment and practicality that is television (and internet and phone services).

Those services has seen their fare share of cancellations and consumers opting for lower cost choices, but cable and even satellite to some degree aren’t really struggling mightily in the face of not only the stereotypes of television viewing but also increased competition, whether that comes from competitors or summer vacation.

Truthfully, television and its services aren’t going anywhere permanently. They just go away for a few months in the summer perhaps or if you decide life with just Netflix is fine by you. At some point, we all come back to cable, the programming and everything else these entities can offer us.

It’s that type of resiliency that defines cable television at its core and proves that the industry is just as potent as it ever was, even if the beach, sunshine or virtually anything else has a chance of getting in the way.


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