AT&T, Verizon Wireless and T-Mobile all have their own payment service, but the name has become a little sensitive, given the recent rise up of ISIS in Iraq.
In light of the new militant regime, ISIS has decided to change its name to Softcard. This is an all round better name and better brand, in our opinion, with changes to the design and logo coming as well.
The NFC payment service has been backed and funded by three of the four major US carriers, but that hasn’t stopped users from not even looking twice at it.
This is due to a variety of reasons, most importantly that Softcard’s technology is not anywhere near as good as Google Wallet and other alternatives, from technology companies that actually understand NFC and payment services.
Right now, AT&T, Verizon Wireless and T-Mobile are making it extremely hard for Google Wallet to work on phones. Even though Google should have the authority on Android, it seems the US carriers can block the connection between the service and the phone.
It is a good time to look at ISIS and Softcard and think about the future of the service. The support for the payment service is waning, as less people use the service to transact money.
NFC payment services are still in the dark ages when it comes to public acceptance. Not a lot of people any of the services, but this could change in 2014, with Apple stepping into the payment’s market.
Softcard is not available on Apple’s iOS store, because unlike Android, Apple actually has full control over the services. When AT&T tried to get users to pay extra for FaceTime, they got dumped by Apple and their customers.
When people start using Apple’s own payment service, which will reportedly come with NFC, it might make people more aware of Softcard. The technology still needs a bit of an update before users stay on the service, however.