Comcast recently responded to the growth of over the top (OTT) streaming video services by launching its own version. While not an outright OTT, the idea behind Comcast’s Stream is to provide a narrow collection of channels that will appeal to a younger demographic. Seeing as the system developed out of an earlier program designed specifically for college students, it is not surprising that Comcast hopes those same viewers will purchase Stream as they begin living on their own. Ultimately, according to a spokesman for the company, Comcast believes that once these consumers achieve higher income levels, they will upgrade to a full cable package.
Although Stream has seen some growth since its release earlier this summer, industry analysts question whether or not the service launched too early. In particular, they have pointed out that it does not provide the same flexibility as a real OTT, since it requires the user to already be a Comcast internet customer, and it can only broadcast live shows on the home wireless network of the consumer. In order to access live television programs remotely, say on a tablet while traveling, the broadcast network needs to have its own mobile app through which the Stream subscriber can authenticate. The ability to watch live shows via Stream while away from the home network should be available by early 2016, around the same time that the service will have expanded to a national audience. Currently, only Comcast internet customers in Chicago and Boston have the option to purchase the service.
Looking toward the future, Comcast is working to make its larger channel packages even more appealing. Part of the positive forecast is reflected in the announcement of a new deal with Discovery Communications, the group responsible for producing the Discovery Channel, Animal Planet, and TLC, that will extend into the 2020s. Additionally, Comcast is in contract discussions with companies, including Business Insider and Vice Media, to produce original programming for the cable company. In the eyes of the media conglomerate, original content can’t appear soon enough, as Comcast lost almost 70,000 cable television subscribers during the first six months of 2015.
In another realization of the changing nature of their business plan, Comcast has announced that it is beginning the testing phase of a new modem model known as the DOCSIS 3.1 The testing of this modem parallels the company’s announcement that it will be offering a fiber internet service with speeds of 2 Gbps. The potential expansion of fiber with the DOCSIS 3.1 is extensive, as it could allow speeds to eventually reach 10 Gbps, although that remains a distant reality at this point in time.